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Validating charitable organizations

Education nonprofits promote learning and intellectual development from cradle to grave, from preschools through post-graduate schools and adult learning programs.They also include schools for students with special needs, organizations offering vocational and technical training, libraries, literacy programs, scholarships, student organizations, and parent-teacher groups.Charitable giving is one of the top financial priorities of many individuals and families, along with saving for retirement and college.

About 95 percent of households donate to charities, averaging about ,000 per household contribution, according to the National Philanthropic Trust.

Scales to measure consumer attitudes toward the act of helping others and toward charitable organizations are developed and tested for dimensionality and internal consistency using advocated procedures. Her research interests are consumer behavior, marketing and society, and social marketing. Green is an assistant professor of marketing in the J. Her research has appeared in such journals as the Thomas G. His research focuses on international marketing management, sales management, and research methodology.

The resulting measures are important to academicians, policymakers, and practitioners in the development of theory, public policy, and marketing strategy. Webb is a visiting assistant professor of marketing in the J. Mack Robinson College of Business at Georgia State University. Brashear is an assistant professor of marketing in the Eugene M.

Guide Star is the most complete source of information about U. charities and other nonprofit organizations there is.

Search our database of more than 1.8 million IRS-recognized organizations to find a charity to support, benchmark your own nonprofit's performance, research the sector, and more.

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