Using a football team as advertising space is worth the cost.
“The college bowl games and the BCS games, those are a tremendous showcase for those manufacturers,” said Eric Wright, a vice president at Joyce Julius & Associates Inc., a Michigan-based sports-sponsorship evaluation company.
“And I hate cold weather.” Companies such as Nike, Adidas, and Under Armor pay millions for the opportunity to design and redesign college football uniforms.
In 2010, Nike signed an eight-year contract with the University of Oregon, providing the school with approximately .7 million in gear and 0,000 in cash every year.
Boise State was the founding father of oddly colored football fields and has the trademark rights to back it up. Della Camera Stadium – New Haven More than two decades after Boise State’s unveiling of “The Blue,” Division II’s New Haven started the next wave of unique field colors with its own blue and yellow turf after an agreement with the Broncos in 2009.Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. The start of the college football season is just around the corner and teams have started unveiling their new uniforms.Just like the fall fashion season, schools compete to have the best outfits for their 100-yard runway and since the extra cash isn’t going to the players themselves, some schools do not hold back on the flash.
This week kicks off the most exciting time of the year, college football season, which means it’s time for my favorite post of the year – who’s getting new uniforms? I imagine if I wrote this post 10 years ago, it wouldn’t have taken very long to research all the changes.