You can pay as much as £15 per click for even some regional keywords.To save yourself some money and drive traffic to you dating site, the following quick tips may help you. Try and get yourself accepted as a guest poster at some of the leading dating blogposts and dating directories, you will get powerful and credible links and traffic that way.The world of content marketing and online dating can be challenging, confusing, and frustrating, but at least you can never say it’s boring.There are always new ways of engaging your customers, new trends in competition and user behaviour, and new opportunities to find additional online visibility.As you’re a business do not forget Linked In – take the attitude that all traffic is good traffic and as a brand you need to push and get “it” out there.If you’re writing blogs and articles – set yourself up as a publisher and push them out.If you dating site is one of the few businesses without Facebook page, you must establish one without delay.It will not just provide you with some traffic but it will also boost your SEO ranking and online credibility.
Google Analytics will help you track dynamics of the site visits, monitor page views and conversion. It means that you will have trusted resources referring to your website. When you are looking for link exchange resources, select the websites that are relevant to your subject. It can be a piece of advice on How to act on a first date, How To Create a Healthy Relationship, Cheap Date Ideas and more. You may also need to use paid advertising such as contextual ads (Google Ad Sense, MSN) or banners.
According to one recent study by Moz, over 75 percent of all content produced ends up getting zero links and zero shares, a painful indication that an article has yielded almost no positive benefit for a dating brand.
This is because the readers are getting pickier, and the competitive landscape is getting more crowded, and more businesses are flooding the market with weak content in a desperate attempt to get more online visibility.
In order to promote successfully, you will not need any programming skills either.
Be ready to invest your time and efforts, and that is all. Say you have bought a turnkey dating website and had it installed on your server.
If you plan to start a website in the online dating business, you do not have to be an expert in programming or search engine optimization and promotion.