The Arch Deluxe was nothing short of a marketing disaster. To take a stroll down memory lane, the Arch Deluxe was Mc Donald's marketing attempt at bringing in a more refined crowd with a more "refined hamburger." Well you can dress a pig in lipstick, but at the end of the day, a pig is still a pig.I don’t actually know “How to Write the Perfect First Message”, and since I’m being honest, the title of this post is mostly for SEO reasons.I need this, no, WE need this to be a PSA for guys of the internet who are doing online dating, on how to send a first message.On the other hand, the i Pod was one of the most successful marketing campaigns ever created."1,000 songs in your pocket." Clear, to the point, and something just about everyone in the world would look at and say, "I need to have that! Your online dating success entirely depends on how well you market yourself.It’s actually slightly enraging to read some of these messages that these guys are sending to some of my female friends, only because all I can think is “HOW THIS IS MY COMPETITION!? Especially when I receive screen shots of first messages like the one below : I can’t even. That, somehow they are “beating the system” and not really having to do any work, other than craft a single super generic message and send it out dozens of times.
Only after you create a profile that is fully optimized to attract your target audience, will you be ready to market yourself effectively through the emails you write. Before you write that first email and start your marketing campaign, you need to figure out what your most marketable qualities are. Whatever these qualities are, figure out which ones you want to highlight, and make sure they are clear to your audience in the emails you craft. In the online dating world, the subject line is the hook.
Use that scientific discovery to your own advantage, by starting your email with a “Hello [Username]” and not a non-specific “Hi.” If you want to create a feeling of warmth, shorten their name, use its initials, or create a nickname based on one of their interests. Everyone loves to read about themselves, so don’t begin your message by launching straight in about you.
Instead, start by saying what caught your eye about their profile.
Anyone who’s ever dated online has had that moment – the blinking cursor, the empty text box, the racing heart, and the brain so temporarily empty, it has tumbleweed running through it. Make yourself a soothing cup of tea, and we’ll talk about how to do it right.
This is basic, but sometimes daters forget that the first thing a match will do when they receive an interesting email is click on the profile of the person who sent it.
Okay, I’m just going to admit it, and come out and say it.