We knew girls wouldn’t want to be viewable on a map so came up with the idea of an asymmetric experience for guys and girls,” says co-founder Mo Saha.
“We started thinking about the concept of a two-way mirror: what if the girls could see the guys on a map, but the guys couldn’t see the girls until approached by a girl via a chat or ‘tap’ alert. “We knew that guys were tired of making the first move all the time on dating sites and in the real world and girls were sick of receiving a barrage of unwanted messages.
We felt we had to get ahead of the game again and predict the next bounce of the ball. With hindsight, we were undercapitalised at that point.
You have to move fast and scale quickly - you need resources to do that.
The dating app space is cooking nicely, fueled by the ever-rising profile of swipe-to-like darling Tinder.
And by the halo effect of single adults dabbling with one dating app inevitably ending up in bed with a few others. Well meet another new kid on the dating app block, called Antidate.
The safety concerns for women made it a no-go for us. We had an Instagram-only login which was a bit of a boo-boo as people don’t remember their password. People were intrigued by our brand and the fact we were the first women to make a dating product.
We wanted to productise the feeling of Brit-style spontaneity that we felt was lacking in the contrived, interview-esque world of NYC-style dating i.e Brits used to spot someone hot when they were out and about with their mates and basically, ‘pull’. Girls could see the guys on a map in real time but guys couldn’t see the girls at all unless they were approached by a girl. It was an exciting idea but in reality the majority of the girls didn’t really like making the first move. It wasn’t perfect but we built it, released it and were proud of our efforts. After pouring our savings into the first version of Antidate, we managed to raise a seed round and try and tackle the things that weren’t working with an experienced team- Sofia, Liz, Matt and Val.
The twist is that male users are visible within the app to women — including having their location plotted on a map — but women aren’t visible until they send an expression of interest to a guy, such as starting up a chat or tapping on a guy’s profile to say hey.We also knew that online dating conversations are five times more like to continue if started by a girl.We had stumbled on a way of flipping the first move through the app so guys had to do very little and girls were way more in control.” Currently Antidate is for straight dating only, although the plan is to expand to a LBGTQ offering in time — once they’ve figure out how best to flip expectations in the various non-hetro dating spheres.That's the entire philosophy behind Hinge, a new online dating service taking over your friends' i Phones.Billed as the "anti-Tinder," Hinge actually uses a swiping system similar to the famous dating app, but with one fundamental difference: It only matches you with friends of your Facebook friends (OK, or third-degree connections).
This means that girls have to make the first move." So women like me won't be bombarded by the online equivalent of dudes who shout “Nice tits, giz a smile” on the street? Meanwhile, the patient male participants won't have to tap 8,000 profiles (7,999 of which are spambots or half-marathon bores or the true originals who threaten “If you can't handle me at my worst, you don't deserve me at my best...”) before getting an unenthusiastic nod in their general direction.